Karcher India Hosted 2nd Annual Dealers Meeting in Goa.

Karcher India, as the world market leader in cleaning technology, hosted its 2nd Annual Home & Garden Dealers Meet from 19th – 20th Feb, 2016 in Goa.

The event took place in serene environs of South Goa, which gave the channel partners a feel of elation and an ambience where they were away from their daily routines to generate new ideas. This resulted in a positive and powerful engagement with the Karcher team.

The two days event brought together 60 participants all over India under one roof in order to generate new ideas and to discuss the business plans for 2016.

Day 1 saw all channel partners discuss new ideas and give critical feedback on issues of concern. The session saw an involvement from all channel partners reaffirming their faith in “Brand Karcher”.

Karcher showcased their upcoming range of new products for the year 2016 in the Vacuums, Pressure Washers, Steam Cleaners and Garden segments.

The highlight of day 1 was an “Award night” where our channel partners were recognised and awarded for their achievement of the previous year.

On day 2, Mr Ruediger Schroeder, Managing Director presented the vision and values of Karcher and outlined the blueprint for strategic growth in 2016 and beyond. “Our channel partners meet has given us a spirit of positivity and a passionate drive towards achievement of success” he said.

Mr Rakesh Handoo, General Manager, Home & Garden presented the review of 2015 and the business plan of 2016. “Our dealers are the face of our brand and our biggest advocates” said Mr Handoo, reinforcing the importance of channel.
Mr Abhishek Pandey, Marketing shared the marketing initiatives earmarked for 2016 with the channel partners. The growth strategy and business plan for this year is based on the three important pillars: Product, Marketing and Services.
This was followed with the training on InfoNet , the new ordering software from Karcher, by Mr Sanjay Sharma, which was received well by the channel partners.

Presentations on new products were shared by Mr Sachin Arora, Mr Vineet Gupta and Mr Nadeem Khan. The introduction to Garden range was imparted by Mr Rakesh Handoo.

The event culminated with a very transparent and focussed Q&A session with active participation from all channel partners. By the end of the program the entire channel was geared up with zeal and energy to go out into the market with solutions and new ideas to generate more business and to paint the town YELLOW…….the Brand ‘Karcher’

By
Rakesh Handoo, General Manager- H & G